ABOUT ME
‘With nearly 20 years experience I have worked for a diverse mix of British Brands including PAUL SMITH, PREEN by Thornton Bregazzi, JIGSAW and most recently ME+EM. Consequently I have gained a wide insight into the industry and have a very holistic view on fashion. I think with a luxury mindset and contemporary eye, yet also have a great respect and understanding of commerciality.
My skills encompass thoughtful detailed design with an impeccable fit, considered styling, alongside a great knowledge and passion for cloth and trim. Having worked for brands where colour and print are a key focus, these also form a strong part of my expertise.
Throughout my career I have designed and overseen all product areas including wovens, softs, leather and knitwear. I consider myself a specialist in tailoring with a natural hand for structured garments and great passion for knitwear.
I am a confident manager that plays significantly on collaboration, empathetic people skills, clear communication and excellent time management.’
“Sustainability and regeneration are high on my agenda when forming collections, from the provenance of a material, the inclusion of circular economy mindset throughout the design and manufacturing process, to the assurance of responsibility throughout the supply chain.
I strongly believe it is our job as designers to create products that have a positive impact on both people and planet. It’s an exciting prospect to channel the energy of our industry into a positive future.”
— Sally Graveling 2021