My Services

Whether it is an external perspective you need, or a short term pair of expert hands, there are many ways I am able to engage with you.

SENIOR FREELANCE SET OF HANDS

I can come into your business with Senior Design Level mindset and take on whatever task is thrown at me, working closely under your Team Lead’s (Head of, Design Director or such like) clear direction. This could involve the whole process from research through to design, technical drawings through to final fit. I can do this kind of work on a part time basis.

SPECIAL PROJECTS UNDER LEADERSHIP

Perhaps you have a special creative project you want to undertake but your design team is too busy to give it the headspace. You know what you want, but need the right person to execute it with passion and clarity. This could be a new brand partnership, a brand new category you want to research and trial, or perhaps a seasonal story such as ‘ski holiday’ or ‘back to work’ that you want a full view into.

COLLABORATION PROJECTS

I can come up with off beat collaboration partners and ideas that will allow you to interact with your customer on a different plane of engagement. I will make the partner suggestions and introductions, lead the creative pathway with the collaborator and work on the commercial offering and marketing story that will make it a complete solution.

FUTURE PROOFING with a SUSTAINABLE APPROACH

Sustainability is a very complex subject that I have a huge passion for and endeavour to stay up-to-date and in-the-loop of new initiatives.

Having worked in the commercial industry where bottom line is often no.1 priority, it can be incredibly difficult for design teams to be heard, or even have the time to gain the complex insights required to fully understand what are the best and easiest first steps to take.

I can look at your brand identity, look at your product offering and supply chain partners to find the most compelling and honest way your business can make an impact within the resources and parameters you have as a brand.

BRAND REFRESH

Perhaps you want some new energy to re-vitalise your design approach.

I can do this through careful analysis, connecting with the team on a 1:1 basis and observing the current systems & processes that define the ways of working that can sometimes lead to stagnant thinking. From there we can work on integrating new behaviours that should reinvigorate and disrupt the norm. This might involve new inspiration channels, different ways of presenting throughout the season, through to incorporating new brand guidelines into the seasonal processes. It will be a positive process that is solution and future-proof focused.

 

My Expertise

Design & Creative Strategies

I use strategic thinking to conceive and communicate creative concepts that will inspire and inform the design of the collection and the wider message of the brand.


Fabric & Trim

Highly advanced fabric and trim knowledge alongside an established sourcing network of fabric mills and agents built up over near 20 years.


Brand Coding through DETAIL & FIT

Fit says so much about your brand and can be used as a powerful tool to establish your design codes. I have impeccable fitting expertise from proto-type to gold seal, having worked with both luxury ateliers and commercially astute garment techs internationally.

Design Team Management

I am a confident manager that plays significantly on collaboration, empathetic people skills, clear communication and excellent time management. I believe great managers empower their teams to breed autonomy and confidence.

Hand to paper Design work

Highly skilled 360degree design expertise including fluent sketching, detailed technical packs and organized development of the product.

Colour & Print

Honed skillset for building colour palettes that work in both complex retail spaces and online platforms.

Strong experience of building print and textiles into collections by working with in-house print teams, external print houses and suppliers.

Commercial Range Building Lense

I enjoy forming key relationships with Buying and Merchandising teams to ensure collections adhere to commercial strategies and meet business targets.

Marketing and PR Thoroughfare

I have a 360degree view right from the start of a collection. I believe key relationships with Marketing and PR teams to conceive and communicate brand identity alongside seasonal story telling is imperative.

Sustainable Solutions and Strategies

Keeping up-to-date with the most sustainable solutions and evolving mindsets is an ongoing passion. I always aim to incorporate the relevant choices into a brands decision making.